The Four Pillars of Politics : Why Some Candidates Don

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The Four Pillars of Politics : Why Some Candidates Don

The Four Pillars of Politics : Why Some Candidates Don't Win and Others Can't Lead by Larry Powell

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Author: Larry Powell
Number of Pages: 122 pages
Published Date: 01 Jul 2015
Publisher: Lexington Books
Publication Country: Lanham, MD, United States
Language: English
Format: PDF
ISBN: 9781498507226
File Name: the.four.pillars.of.politics.why.some.candidates.don't.win.and.others.can't.lead.pdf
Download Link: the four pillars of politics why some candidates don't win and others can't lead
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The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book-fear, national narcissism, consumerism, and religion-serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.

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